I. Introduction to Lianjiang Honghao Electric Appliance Technology Co., Ltd.
Lianjiang Honghao Electric Appliance Technology Co., Ltd., rooted in Lianjiang, Guangdong, known as the "Hometown of Rice Cookers" and a major industrial base for small household appliances in China, has established a modern factory integrating new product development, mold manufacturing, stamping, spraying, and finished product production. It also has a sales and marketing center in Shunde, Foshan, a major industrial base for kitchen and bathroom appliances, and a business liaison office in Hong Kong. Supported by the mature manufacturing supply chain of the Greater Bay Area and leveraging Hong Kong's cross-border financial convenience and the international trade advantages of the Pearl River Delta, the company adopts a dual-core layout of "intelligent manufacturing + marketing services" to provide global partners with a more convenient and professional experience in foreign trade cooperation and cross-border e-commerce.
The headquarters factory in Lianjiang, Guangdong, serves as the core operating entity and has formed a full-chain manufacturing service capability encompassing "R&D—production—testing—service." It boasts a 100,000㎡ modern production base, standardized production workshops, and a professional production team of over 200 people, striving for excellence from R&D to manufacturing. With an annual production capacity of 3 million household appliances, each product represents a promise of quality. Our Lianjiang headquarters factory has passed high-tech enterprise certification, ISO9000 international quality management system certification, and CCC national mandatory product certification. It has also passed international authoritative certifications such as TISI, SNI, SIRIM, CR, PS/ICC, and CE, ensuring product quality meets global standards. The factory has been rated AA in integrity, adhering to stringent quality standards throughout the entire process from raw material procurement and production to finished product delivery, ensuring stable and reliable product quality. As a long-term partner of well-known brands such as Banqiu and Weili, we have been deeply involved in the electrical appliance industry for many years, specializing in multi-capacity rice cookers and multi-functional electric kettles, covering a full range of 1.6L-5L rice cooker series. These cookers feature diverse functions such as micro-pressure cooking, intelligent timer, and rice-water separation, meeting the diverse needs of both household use and commercial bulk purchases. All products come with a commitment to excellent after-sales service, ensuring worry-free purchasing for our customers.
We possess professional and comprehensive foreign trade service capabilities, capable of undertaking various OEM and ODM foreign trade orders, and supporting various cooperation models such as processing with supplied samples and processing with supplied materials. Leveraging the well-developed small appliance industry chain in Lianjiang, Guangdong, the company achieves high-quality, cost-effective product output. With stable product quality, a wide range of product choices, and flexible cooperation methods, it has won widespread recognition from customers at home and abroad. Its products are exported to Southeast Asia, Africa, the Americas, and other regions, making it a preferred partner for B2B bulk procurement.
II. Diversified Cooperation Models to Meet the Procurement Needs of Global B2B Clients
As a source-based export factory with years of experience in the home appliance and consumer electronics industry, we focus on providing large-scale, customized, and one-stop appliance production and supply chain services to B2B buyers, brand owners, distributors, cross-border e-commerce sellers, large supermarkets, and engineering procurement clients worldwide. Based on mature production lines, a strict quality control system, and comprehensive global compliance certifications (CCC, CE, UL, FCC, SIRIM, TISI, SNI, etc.), we break down barriers to single-entity cooperation and tailor a variety of flexible cooperation models. Whether you are an established brand expanding production or a startup team exploring the market, you can find a suitable cooperation solution to achieve long-term, stable, and win-win results.
1. Standard OEM/ODM Partnership
Core Positioning: Mainstream bulk manufacturing partnership, suitable for most overseas brand owners and distributors.
This is the most common partnership model for overseas B2B clients. We provide existing, mature appliance product designs, allowing clients to freely customize core elements such as brand logo, product appearance color, packaging design, and instruction manual language. The factory strictly adheres to the client's brand standards throughout the entire process of production, quality inspection, packaging, and shipping. We support small-batch trial orders to reduce market testing costs for clients. Large-volume purchases enjoy tiered pricing. We control product quality and delivery time throughout the process, helping clients quickly build their own brand product lines, covering all categories including small household appliances, kitchen appliances, and home appliances, meeting the compliance requirements of major global markets such as Southeast Asia, Europe, the Middle East, and Latin America.
2. ODM Customized R&D Partnership
Core Positioning: High-end customized partnership, suitable for medium to large-sized brand owners and clients with differentiated needs.
For overseas B2B clients with specific product requirements and a pursuit of market differentiation, we provide a full-chain ODM service from product development, appearance design, structural optimization, functional customization to mass production. Clients can specify their individual needs regarding product functions, performance parameters, appearance, energy efficiency standards, and market certifications. Our professional R&D team will provide full support throughout the process, including sample making, testing and optimization, mold development, and ultimately, the production of customized electrical appliances. This model is suitable for creating exclusive best-selling products and high-end product lines, helping clients capture market share in niche markets. We fully protect clients' product patents and design privacy through exclusive confidentiality agreements, safeguarding their core competitiveness.
3. Spot Wholesale and Mixed Batch Procurement
Core Positioning: Efficient and fast cooperation, suitable for cross-border e-commerce sellers, small and medium-sized distributors, and clients with urgent orders. For overseas clients' needs for short lead times, small batches, and multi-category procurement, we maintain a large inventory of popular electrical appliances, covering popular categories such as small kitchen appliances and home appliances. We support spot wholesale and mixed batch procurement of multiple styles, eliminating the need to wait for production cycles. After placing an order, we quickly arrange inspection, packing, and shipment, greatly shortening the procurement cycle. This model requires no custom mold making and has a low minimum order quantity, making it particularly suitable for cross-border e-commerce platform sellers and offline small and medium-sized distributors for rapid order replenishment and peak season inventory preparation. It also offers neutral packaging and supports subsequent OEM labeling by clients, flexibly adapting to various market sales scenarios.
4. Large-Scale Engineering Orders and Government/Enterprise Procurement Cooperation
Core Positioning: Large-volume customized cooperation, suitable for overseas engineering contractors, government/enterprise procurement, and large supermarkets.
For large-volume procurement needs such as overseas government bulk procurement, direct supply to chain supermarkets, and hotel support, we provide customized project order cooperation solutions, establishing dedicated teams to track the entire process of order production, quality inspection, logistics, and customs clearance. We can customize product specifications, bulk packaging, and supporting accessories according to actual project needs, strictly adhering to overseas project procurement standards and certification requirements to ensure stable product quality and timely delivery. We support phased production and batch shipment for large orders, assisting clients with customs clearance, logistics, and other supporting services. We have the production capacity and project experience to handle ultra-large-volume orders.
5. Deep Cross-Border Supply Chain Cooperation
Core Positioning: One-stop all-inclusive cooperation, suitable for top cross-border e-commerce sellers and overseas local distributors.
For clients focused on cross-border e-commerce and overseas local retail, we have created an integrated supply chain cooperation model from production to warehousing and distribution. In addition to core production services, we provide value-added services such as global certification processing, product photography, English product detail page materials, barcode affixing, overseas warehousing and inventory management, international logistics and customs clearance, and tax refund processing. Clients don't need to worry about production and logistics; they can focus on marketing, sales, and brand operation. We handle the entire supply chain, supporting dropshipping and overseas warehousing, and are compatible with major global cross-border platforms such as Shopee, Lazada, Amazon, and TikTok Shop, truly achieving worry-free and effortless one-stop procurement cooperation.
Our Cooperation Guarantees
- Quality Assurance: End-to-end quality control and inspection; every product is certified by international standards and meets target market safety standards.
- Delivery Guarantee: Large-scale production lines ensure stable capacity; delivery is strictly in accordance with contract terms, eliminating delays.
- Price Guarantee: Direct supply from the source factory, eliminating middlemen and their markups; exclusive discounts for bulk purchases; industry-leading cost-effectiveness.
- Service Guarantee: Dedicated foreign trade business team providing multilingual support; full order tracking; and timely and efficient after-sales response.
We always adhere to a customer-centric approach, abandoning rigid cooperation models. We tailor the best cooperation solutions to each overseas B2B client's specific needs, purchasing volume, and market region. We look forward to establishing long-term, stable, and mutually trusting strategic partnerships with global clients, jointly developing the global electronics market, and creating shared business value.
